We have calculated the average cost of employee surveys in 2024 to give you an overview of the competitive marketplace. Employee engagement is a priority for most organizations today. Engaged employees are more productive, empowered and accountable, as asserted by a recent study which found that highly engaged teams are 21% more productive than teams with low engagement. The most useful way to discover if your employees are engaged, and what actions need to be taken to increase engagement, is through an Employee Engagement Survey.
Survey Software pricing plans vary greatly depending on your organizational needs. Generally the software tends to be sold in package plans for small, medium and large businesses per month, with free versions for freelancers or small projects. However, some vendors like Confirmit use a quoting system instead of a fixed plan, and Qualtrics’ quote-based pricing is only available as an annual subscription. Nonetheless, here is a short list of the most popular employee engagement survey tools with their features, pros & cons, and most importantly costs.
Typeform
Typeform attempts to work around the mundane aspects of filling out a survey and make it a fun activity by providing multiple interactive mediums instead of the standard ‘text and blank boxes’. Its simple user interface makes it easy and also flexible to create and edit your own unique survey. Typeform also offers integrations with over 500 apps – meaning you can send data to Mailchimp to build your list, Google Sheets for analysis, or Salesforce to personalize your customer experience.
Costs
Good value for money!
| Basic (Free) | Pro ($35/month) | Pro+ ($70/month) |
|---|---|---|
| Unlimited number of mobile ready forms | Includes all Basic features | Includes all Pro features |
| Access to date API | Logic jump | Remove Typeform brand |
| Encryption | Customized ‘thank you’ screen | Prioritized support |
| Answer piping | Pricing and scoring calculators | File upload (4GB) |
| Data export | Respondent notifications | Team collaboration |
| Templates / own designs | File upload (2GB) | Webhooks |
| Notification through email | Pricing field |
Features
- Unlimited forms and surveys can be created with the free account
- Free API
- Option to use own templates or design your own themes
- 128-bit SSL encryption
- Hidden fields
- Can be connected with over 200 services through Zapier
- Pricing calculator
Pros and cons
| Pros | Cons |
|---|---|
| Easy to use | Complicated ‘calculate’ system |
| Customizable | |
| Entertaining to use | |
| Works well across multiple browsers | |
| Mobile optimized | |
| Email embedded |
Qualtrics Research Core
Qualtrics Research Core enables you to create a bespoke survey for your organization. This can be in the form of a simple questionnaire or to surveys built for world reknowned brands using powerful logic, 100+ question types and prebuilt survey templates. Their cost is by annual subscription quote only, so the value will depend on your company size and use case.
Features
- Custom survey URLs
- Data analysis tools
- Email marketing
- Mobile surveys
- Offline response collection
- Question branching
- Question library
- Site intercept survey
- Skip logic
- Supports audio, images and video
- Free trial
Pros and cons
| Pros | Cons |
|---|---|
| 24/7 support team | Additional charges for adding question types |
| Shared library | No bounced email diagnostics |
| Scoring system | |
| Multiple survey options | |
| Mobile friendly | |
| Online training videos | |
| Regular product updates |
Feedier
Feedier is ‘a feedback solution that fits your team’ that uses gamification in order to improve performance, team engagement and their happiness. Its interactive platform has proved popular among SaaS business for internal use as an employee engagement survey with increased response rates due to the ability to integrate your own rewards program.
Costs
Good value on annual contracts for mid-sized teams.
| Free plan | Standard ($49.90/month or $548.90/year) | Enterprise ($139.90/month or $1,538.90/year) | Custom (request a quote) |
|---|---|---|---|
| 200 feedback entries per month | Unlimited feedback entires | Unlimited feedback entries | All Enterprise features |
| 1 feedback carrier | 5 feedback carriers | Unlimited feedback carriers | Custom Question types |
| 5 team members | 20 team members | Unlimited team members | Custom rewards programme |
| 1,000 emails per month | 15,000 emails per month | 150,000 emails per month | Unlimited emails |
| Reports and insights | 500 SMS per month | 1,500 SMS per month | Unlimited SMS |
| Zapier integration | Custom links | Custom domain | Custom API integration |
| 5/7 ticket support | 7/7 ticket support | Phone support | Custom notifications |
Features
All plans include:
- Simple survey builder
- Multiple question types
- Multiple reward types
- API and webhooks
- Email and Slack notifications
- Gather feedback by email, social media, SMS and widgets
- Customer grouping and segmentation
- Public board option
- Rewards program and management
- Real-time insights
- Slack and Zapier integration
Pros and cons
| Pros | Cons |
|---|---|
| Rewards function | Arguarbly not particularly professional |
| Option to white-label the survey | Reporting lacks depth |
| Connect subdomain to your survey | |
| User friendly | |
| Good customer service | |
| Option not to include gamification | |
| Hugely customizable | |
| Clean UI | |
| Strong developer response to issues raised by customers |
SurveyMonkey
SurveyMonkey is one of the most popular survey making tools. This is primarily down to its smooth and user friendly interface. As a tool, it enables you to publish any kind of online survey project. This of course offers you a great deal of customizability to tailor your survey to your defined target audience.
Costs
Survey Monkey offers two buckets of pricing for individuals and for teams.
Individual Pricing Plans
| Basic (free) | Standard ($37/month) | Advantage ($384/year or $32/month) | Premier ($1,188/year or $99/month) |
|---|---|---|---|
| Unlimited surveys | Umlimited surveys | Unlimited surveys | All Advantage plan features |
| 10 questions per survey | Umlimited questions per survey | Unlimited questions per survey | Prioritized support |
| 100 responses per survey | 1,000 responses per month | Unlimited responses per survey | Advanced survey builder |
| 3 collectors per survey | Unlimited collectors per survey | Unlimited collectors per survey | |
| Payments | |||
| Recurring surveys | |||
| Kiosk mode |
Team Pricing Plans
| Team Advantage ($336/user annually) | Team Premier ($1,068/user annually) | Team Enterprise (custom) |
|---|---|---|
| Starts at 3 users | Starts at 3 users | Enterprise-grade features |
| Core features | Advantage features and advanced |
Features
- Survey templates
- Skip logic
- Real-time results
- SPSS integration
- Custom reporting
- Text analysis
- Consolidated account management
- Net Promoter Score
- Answer validation
- Customizable survey links and design themes
- Custom branding
- Filter and cross-tabbing
- Export results to Excel and PDF
Pros and cons
| Pros | Cons |
|---|---|
| Survey templates | Very expensive |
| Easy to use | No option to rank answers |
| Professional looking | No scheduling survey option |
| Can place limits on survey | No option to add your own branding |
| Good data analysis | |
| Open-ended responses |
LimeSurvey
LimeSurvey is an open-source software that provides a limitless number of survey tools for both personal and business purposes. As the software’s code is open to everyone, the user can modify the back-end basics on in order to tailor the surveys to their needs.
Costs
All plans include an unlimited number of surveys and account administrators, and no feature restrictions.
| Free | Basic ($24/month) | Expert ($289/year) | Enterprise ($899/year) |
|---|---|---|---|
| 25 responses per month | 1,000 responses per month | 10,000 responses per year | 100,000 responses per year |
| 10MB upload storage | 250MB upload storage | 1GB upload storage | 3GB upload storage |
| No white-labeling | White-label solution | White-label solution | White-label solution |
| Ads on end page | No ads | No ads | No ads |
| 1 alias domain | 2 alias domains |
Features
- SSL encryption
- Individual subdomain
- Domain aliasing
- Multiple languages
- Panel integration
- Multiple question types
- Diverse survey designs
Pros and Cons
| Pros | Cons |
|---|---|
| Open source | No Google authentication |
| Regularly updated | Difficult to learn for a basic user |
| Easy analysis of real-time data | Design could be better |
| Customization | |
| Powerful plugins | |
| Extensive manual | |
| Ability to run surveys offline | |
| Multiple hosting options |
SoGoSurvey
sogosurvey.com
SoGoSurvey is another cloud-based software that gives the customer the ability to configure their own survey, quizzes, polls and forms with both distribution and reporting tools. Similarly to many of the other platforms, it also has an all-in-one data collection and analysis platform. Its long list of features, easy-to-use interface and reasonable price is perhaps the reason why it tops the Capterra list of best survey platforms.
Costs
In addition to the plan pricing below, SoGoSurvey offers highly competitive pricing options for non-profits and educational organizations.
| Free | Plus ($25/month) | Pro ($40/month) | Premium ($99/month) | Enterprise (by quote) |
|---|---|---|---|---|
| Unlimited surveys | Add your own survey logo | Advanced question types: Matrix grid, image choice, etc. | Rule-based email alerts | 3 additional sub-users |
| Unlimited questions | Customizable ‘thank you’ page | Advanced page and question skip logic | Trend analysis | Custom URL |
| 200 responses per year | Export data to Excel | Customizable survey themes | Export to SPSS | Security audit |
| Embed multimedia to survey | Unlimited simple branching logic | 12 advanced out-the-box reports | Dynamic data auto-population | All-in-one report and dashboard |
| Survey template bank | Embed survey in email invitation | Randomize question and answer options | Enhaced data security | Dedicated account manager |
| Mobile-ready surveys | Quiz with automatic scoring | Survey invitation by SMS | One on one phone-based onboarding | |
| Built-in online poll application | Anonymous surveys | Group phone-based onboarding | Expert-led custom training | |
| Import survey data | Phone and priority 24/7 email support | Expert design, distribution, reporting consultation | ||
| Response trend analysis | Team collaboration | Segmentation |
Pros and cons
| Pros | Cons |
|---|---|
| 24/7 customer support | The skip logic / branching interface can be difficult to use |
| Multi-language | Instructions need to be worked on |
| Print options | Poor mobile layout |
| Advanced reporting capabilities | Limited question display options |
| Good export options |
To sum up…
The average cost of employee enagement survey platforms from the six above reflects the general overall market costs. Most platforms offer a free yet very restricted account, then a personal account with an average cost of $34 per month, to the enterprise accounts which range from $70 per month to $130 per month. The key difference in packages is the quantity of surveys you can build and send out, and the level of configuration. The variety of software options are vast, each with their own selling points.
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